Just about everyone that’s used a PC knows that Microsoft is one of the biggest players in the computer business. It seems to be a behemoth that’s too big to fail, but is it?


Jun Dong-soo, the president of Samsung’s memory chip division, doesn’t share such optimism. Due to a number of factors, the global PC purchase market is shrinking, reflecting lower sales of both desktops and laptops. One large factor, Jun Dong-soo says, is consumer perception of Windows 8, Microsoft’s newest computer operating system. More specfically, he quipped: “I think the Windows 8 system is no better than the previous Windows Vista platform.” When Windows Vista was released, businesses and personal users weren’t happy. Poor hardware/software capability, a clunky interface, and overall few reasons to upgrade from XP denounced the operating system as a total flop. And Jun Dong-soo apparently believes Windows 8 shares some of that same sentiment.

One big problem to new PC adoption is the soft-substitute of tablets and smartphones. Overall, those two are much more lucrative platforms for businesses, and are good enough to replace using a PC for simple resource-light tasks such as web surfing and video viewing. But even in those domains, Microsoft still can’t seem to catch any breaks.


Microsoft recently released their Surface tablet but it has only been seeing mild demand. Some might attribute that to its exorbitant pricetag. Microsoft’s Surface Pro starts at $900, well out of reach for average consumers. However their Surface RT starts at $500, which is still manageable but treads into dangerous waters when it tries to put itself toe-to-toe with the monster Apple iPad.

So what’s your opinion on Microsoft’s business lately? Do you think there’s something they’re doing great? Somewhere specific where Microsoft can improve? Let me know your opinion below in the comments!


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